How do I Create and Manage Coupon Codes for Events?

Coupon codes allow you to offer discounts for registrations, whether for all customers or specific teams.

Accessing Coupons

1. Navigate to Event Management in the left-hand toolbar
2. Click Coupons
3. This opens your list of existing coupons

Creating a New Coupon

1. Click the blue + button in the top-right corner
2. This opens the coupon creation window

Basic Coupon Setup

• Coupon Name: Internal name for tracking
• Coupon Code: Code customers enter at checkout (case-sensitive)
• Coupon For: Select Event Registration

• Applied Discount Per:

• Per Order (applies to entire order)

• Per Event (applies per event)
• Sanction Fee (if applicable)

Discount Settings

• Discount Type:

• Fixed = dollar amount (e.g., $100 off)

• Percentage = percent off (e.g., 50%)
• Maximum Uses: Total number of times the code can be used

• Uses Per Customer:

• 1 = one-time use per customer

• 0 = unlimited use per customer

Additional Options

• Apply to Team Gate Fee:

• Enabled = discount applies to full order (event + gate fee)

• Disabled = discount applies to event only

• Apply to Add-Ons:

• Enabled = discount includes add-ons (e.g., merchandise)

• Disabled = add-ons are full price

• Auto Apply:

• Enabled = no code entry required at checkout

Status and Dates

• Status must be set to Active for the coupon to work
• Set Start Date and End Date for when the coupon is valid

Location Restrictions (Optional)

• Limit by country, state, or zip code if needed

Assigning Events

1. Click Next
2. Select Sport and Season
3. Click Search Event
4. Select events to apply the coupon to
5. (Optional) Expand events to select specific divisions
6. Click Finish to save

Editing or Adding Events Later

• Click the Edit (pencil icon) on a coupon
• Go to the Events section
• Add or remove events as needed

Common Issues

• Coupon code already exists: You must create a unique code

• Coupon not working:

• Check that status is Active

• Confirm event/division is assigned
• Verify date range is valid

Important Limitation

• Coupon codes cannot be combined with special event pricing
• If both exist, only one discount will apply
• If a larger discount is needed, register the team manually and apply adjustments on the backend invoice

Tips

• Use simple, easy-to-type coupon codes
• Double-check case sensitivity before sharing
• Test the coupon before sending to customers
• Use limits to control usage and prevent over-discounting